What we did in class on Monday: Quiz + Course book p12-15
Homework for Friday: Finish your presentations
What we did in class on Friday: Presentations
Homework for Monday: BOOK CLUB: first 25% of Shoe Dog by Phil Knight. Remember: you need to complete one of the book-club forms at the end of the booklet. (the remaining presentations will take place on Friday)
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ICAI Communication Skills C1:
What we did in class on Monday: Press review + course book p17-21 + vocal tips
Homework for Tuesday: watch this video if you're interested in improving your resonance / voice effectiveness
Homework for Thursday: No homework
What we did in class on Thursday: we finished the above-mentioned activity. Here is a quizlet that should help you review the vocab (it is incomplete, so feel free to add the missing words and phrases manually and perhaps share the link here ;)
Homework for Monday: Press review
ICADE 3º E4:
What we did in class on Monday: Press review + Quiz + course book p17-21 including this video with survey writing tips.
Here is the vocab we covered in class.
Homework for Friday: Exercise p23-24. Read and watch the following on questionnaire techniques: 10 commandments / Good questionnaires = good pie-charts. and take notes.
Homework for Friday: Exercise p23-24. Read and watch the following on questionnaire techniques: 10 commandments / Good questionnaires = good pie-charts. and take notes.
What we did in class on Friday: 3-stage activity based on a video by The Economist.
Homework for Monday: Special press review: read the article I gave you in class ("The retreat from meat") and take notes + Finish your questionnaires (Assessed assignment, you may want to use Google Forms or Surveymonkey) and start learning the vocabulary contained in the above-mentioned activity: here is a quizlet that should help you.
ICADE BECS 2ºE2/E4: Scroll down to the previous entry
What we did in class on Tuesday: Press review + course book p12-15 (until "language note") including this video on the diffusion pattern.
Homework for Thursday: Learn all the concepts we covered today, watch this video and answer the following questions in writing using all the verbs and structures covered p13 and before:
Why do you think BIC launched this campaign?
What was their main marketing goal?
Who was it targeted at?
At which stage of the product life cycle were they?
Do you think it turned out to be effective? Why?
What would you have done instead?
Homework for Thursday: Learn all the concepts we covered today, watch this video and answer the following questions in writing using all the verbs and structures covered p13 and before:
Why do you think BIC launched this campaign?
What was their main marketing goal?
Who was it targeted at?
At which stage of the product life cycle were they?
Do you think it turned out to be effective? Why?
What would you have done instead?
What we did in class on Thursday: Correction of the BIC activity + Course book p15-16 + 3-stage activity on brand authenticity (or the lack thereof ;)
Homework for Tuesday: Press review + start learning the vocabulary contained in the above-mentioned activity
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