Week beginning Monday, September 30

Here is a link to the inspiring "Proyecto Hospitalidad" by Comillas Solidaria

ICAI C2.2: 

What we did in class on Monday: Course book p17-18

Homework for Friday: Assignment 2 (individual) p18

For those of you interested in voice training, here is an interesting tutorial to help you "feel" your resonators.

What we did in class on Friday: Course book p19-21 (we have yet to correct stage 2)

Homework for Monday: start learning the vocab from pages 12-21 (quiz on Friday)

Next book club sessions: October 21, November 4 and November 25. 
Final exam: December 2

ICAI Communication Skills C1: 

What we did in class on Monday: Report writing activity based on an article by The Guardian. Here is some additional trend description vocab

Homework for Tuesday: Finish carrying out your surveys

What we did in class on Tuesday: Subjunctive + team work

Homework for Thursday: REVIEW the subjunctive + LEARN the vocab contained in the activity on Rhetoric (Diversity speech) + report writing (NHS survey above) and trend description

Summary of what I expect from your presentations 

What we did in class on Thursday: Quiz + Team work on presentations

Homework for Monday: Press review

IMPORTANT: 

Project Timeline:

Thursday, September 26: The questionnaire should be ready to go. We will carry out the survey among ourselves and devise a social media strategy to further conduct the study.

Monday, September 30: You now have 100+ responses to your survey. Activity: How to report on research results + formal recommendations

October 1 – 11: report writing + conclusions + presentation design + rehearsals

Intersemestrales

October 21: DUE DATE

ICADE 3º E4: IMPORTANTE: CAMBIO DE AULA: EL VIERNES TENDREMOS CLASE EN LA O-204 DE AQUÍ EN ADELANTE

What we did in class on Monday: Completion of the report-writing activity + tutorial on the subjunctive + Unit 1 final project stage 1. This is what I expect from you. DUE DATE: MONDAY, OCTOBER 21

Homework for Friday: LEARN the subjunctive + trend description + Meat Makers vocab

What we did in class on Friday: Quiz (if you didn't attend I will need to see a justificante of some kind) + Presentations team work session I

Homework for Monday: Press review

ICADE BECS 2ºE2/E4: Scroll down to the previous entry

What we did in class on Tuesday: Press review + stage 3 of last week's activity + introduction to the market research project Due date: October 22

Homework for Thursday: Make sure you write the questionnaire in stage 3 if you didn't attend on Tuesday. BRING YOUR LAPTOP WITH YOU

What we did in class on Thursday: Error-correction activity on Beyond Meat questionnaires + Project team work

Homework for Tuesday: Press review

Week beginning Monday, September 23

Here is a link to the inspiring "Proyecto Hospitalidad" by Comillas Solidaria

ICAI C2.2: 

What we did in class on Monday: Book Club session. Group writing: write a 300-word (min) review on the first 25% of Shoe Dog. Please draw inspiration from this very well conceived review by The Guardian. Tips on paragraph writing.

Homework for Friday: If you haven't submitted your review yet, make sure you send it to me per email before Thursday 23:59 ;)

What we did in class on Friday: Las presentations + course book p16 based on the following video

Homework for Monday: Complete the subtitles p16

Next book club sessions: October 21, November 4 and November 25. 
Final exam: December 2

ICAI Communication Skills C1: 

What we did in class on Monday: Press review + presentations (survey writing 1)

Homework for Tuesday: No homework

What we did in class on Tuesday: Survey writing. Btw: I just found this and thought it might come in handy for those of you working on media biases...

IMPORTANT: 

Project Timeline:

Thursday, September 26: The questionnaire should be ready to go. We will carry out the survey among ourselves and devise a social media strategy to further conduct the study.

Monday, September 30: You now have 100+ responses to your survey. Activity: How to report on research results + formal recommendations

October 1 – 11: report writing + conclusions + presentation design + rehearsals

Intersemestrales

October 21: DUE DATE

Homework for Thursday: finish your questionnaire

What we did in class on Thursday: Questionnaires were completed and carried out (stage 1)

Homework for Monday: Conduct your surveys (100 respondents at least) on social media and in person (so that you get a relatively representative sample)

ICADE 3º E4:  

What we did in class on Monday: Press review + Questionnaire correction + course book p28-31

Homework for Friday: Read and complete pages 33-41

What we did in class on Friday: Homework correction + Report-writing activity. Here is more trend description vocab

Homework for Monday: Press review

ICADE BECS 2ºE2/E4: 

What we did in class on Tuesday: Press review + course book p25-29

Homework for Thursday: LEARN the vocabulary contained in the "Brand authenticity" activity + all the marketing concepts we've seen so far

What we did in class on Thursday: Quiz + course book p30-34 + survey writing tips 1 + survey writing tips 2 + we started an activity on questionnaire writing based on a video by CNBC.

Homework for Tuesday: Press review

Week beginning Monday, September 16

Here is a link to the inspiring "Proyecto Hospitalidad" by Comillas Solidaria

ICAI C2.2: 

What we did in class on Monday: Quiz + Course book p12-15

Homework for Friday: Finish your presentations

What we did in class on Friday: Presentations

Homework for Monday: BOOK CLUB: first 25% of Shoe Dog by Phil Knight. Remember: you need to complete one of the book-club forms at the end of the booklet. (the remaining presentations will take place on Friday) 
1 2

ICAI Communication Skills C1: 

What we did in class on Monday: Press review + course book p17-21 + vocal tips

Homework for Tuesday: watch this video if you're interested in improving your resonance / voice effectiveness

What we did in class on Tuesday: 3-stage activity based on this video

Homework for Thursday: No homework

What we did in class on Thursday: we finished the above-mentioned activity. Here is a quizlet that should help you review the vocab (it is incomplete, so feel free to add the missing words and phrases manually and perhaps share the link here ;)

Homework for Monday: Press review

ICADE 3º E4:  

What we did in class on Monday: Press review + Quiz + course book p17-21 including this video with survey writing tips.  

Here is the vocab we covered in class.

Homework for Friday: Exercise p23-24. Read and watch the following on questionnaire techniques: 10 commandments / Good questionnaires = good pie-charts. and take notes. 

What we did in class on Friday: 3-stage activity based on a video by The Economist. 

Homework for Monday: Special press review: read the article I gave you in class ("The retreat from meat") and take notes + Finish your questionnaires (Assessed assignment, you may want to use Google Forms or Surveymonkey) and start learning the vocabulary contained in the above-mentioned activity: here is a quizlet that should help you.

ICADE BECS 2ºE2/E4: Scroll down to the previous entry

What we did in class on Tuesday: Press review + course book p12-15 (until "language note") including this video on the diffusion pattern.

Homework for Thursday: Learn all the concepts we covered today, watch this video and answer the following questions in writing using all the verbs and structures covered p13 and before:

Why do you think BIC launched this campaign?
What was their main marketing goal?
Who was it targeted at? 
At which stage of the product life cycle were they?
Do you think it turned out to be effective? Why?
What would you have done instead?

What we did in class on Thursday: Correction of the BIC activity + Course book p15-16 + 3-stage activity on brand authenticity (or the lack thereof ;)

Homework for Tuesday: Press review + start learning the vocabulary contained in the above-mentioned activity

Week beginning Monday, September 8

ICAI C2.2:  

What we did in class on Monday: presentations (assignment 1 p10 due on Friday, Sept. 20)

Homework for Friday: work on your presentations

What we did in class on Friday: Course book p10-12 

Homework for Monday: LEARN the vocab contained in both the Amazon and Owning or Sharing activities. You might also want to start / continue reading Shoe Dog by Phil Knight... First book club session: Sept 23 (first 25% of the book) Reminder: Presentations are due on Friday, Sept 20.

ICAI Communication Skills C1: 

What we did in class on Monday: Press review + course book p9

Homework for Tuesday: finish your mini-presentations

What we did in class on Tuesday: Mini-presentations

Homework for Thursday:

What we did in class on Thursday: Course book p10-16 + "what do I do with my hands" + "7 tips for good survey questions" Here are some more resources on good questionnaire writing: 10 commandments..., Good questionnaires = good pie-charts. 
This article might prove interesting to the group studying content moderation and censorship.

Homework for Monday: PRESS REVIEW

ICADE 3º E4:  

What we did in class on Monday: Press review + we finished last week's activity. 

Homework for Friday: start learning the vocab in question (it might be a good idea to create a Quizlet vocab list)

What we did in class on Friday: 

Homework for Monday:

ICADE BECS 2ºE2/E4: 

What we did in class on Tuesday: Press review + course book p4-7 (including this video)

Btw, here is the BIC perfume brand stretching flop I mentioned in class

Homework for Thursday: Learn the vocabulary contained in the activity on the Amazon rainforest + the marketing concepts we've covered so far.

What we did in class on Thursday: Quiz + Course book p8-10

Homework for Tuesday: Course book 1.2 p11 & Press review