Week beginning Monday, November 12

ICAI C2.2: 

What we covered in class on Monday, November 12: BOOK CLUB

Homework for Friday, November 16: No homework. We'll do assignment 3 p25 (creative writing). 

What we covered in class on Friday: Creative writing activity. Thanks a zillion for your enthusiasm!

Homework for Monday, November 19: No homework

ICAI Communication Skills C1: 

What we covered in class on Monday, November 12: Press review + teamwork

Homework for Tuesday: Have a look at the following database of past academic papers (available on the Comillas  intranet)

What we covered in class on Tuesday: Activity p51 + Teamwork 

Homework for Thursday, November 15: No homework

What we covered in class on Thursday: Teamwork

Homework for Monday, November 19: Press review + read/view the following tips on writing / delivering a good 3/5-minute pitch on your research. Take notes. Document 1. Document 2.

Timeline advice: Use next week's 3 sessions (November 19, 20 and 22) to actually write the paper (the research stage should be over by now). November 26 and 27 should be devoted to the pitch to potential publishers along the lines of the above-mentioned documents. November 28: Exam revision December 3: Error-correction activity

IMPORTANT: Due date for the academic paper & the short pitch to a potential publisher: November 29th. Final exam date: December 4th 

ICADE 3º E4: 

What we did in class on Monday: Press review + homework correction 

Homework for Friday November 16: read the following article and take notes.

What we did in class on Friday, November 16: Course book p80-92

Homework for Monday, November 19: read the following pieces of advice on job objective statements. Press review

ICADE BECS 2ºE2/E4: 

What we did in class on Tuesday:  Press review + advertising tips + course book p87-92

Homework for Thursday November 15: Exercises p92-93 + view all these ads and take notes on the different techniques they use and whether or not they are effective and why/why not.

What we did in class on Thursday: Homework correction, including in-depth analysis of the above-mentioned ads, + group assignment: Tim Hortons is launching 25 new coffee bars / restaurants in Spain: as a top-notch advertising agency, write a first proposal to TH's Marketing Manager to help launch the brand and increase its awareness in Spain. You've got a 500.000-euro budget.

Homework for Tuesday, November : Press review + finish the assignment above if you haven't already handed it in.