ICAI C2.2:
What we did in class on Monday: Booklet p10-11 (here is the vocabulary to be learnt) + group work on assignment 1.
Homework for Friday: Read Shoe Dog and LEARN all the vocab we've covered so far.
What we did in class on Friday: Quiz + booklet p12-15
Homework for Monday: READ 20% of Shoe Dog and fill out one of the forms available at the end of the booklet.
ICAI Communication Skills C1:
What we did in class on Thursday: Press review + homework correction (p21-23) + course book p24-26.
Homework for Monday: Press review + revise all questionnaire techniques and pitfalls
ICADE 3º E4:
What we did in class on Monday: Press review + course book p18-28
Homework for Friday: Review all the questionnaire techniques we've covered so far and read and view the following:
What we did in class on Friday: 3-stage activity based on a video by The Economist Films
Homework for Monday: Press Review + finish your questionnaire and start learning all the vocabulary we covered in the above-mentioned activity.
ICADE BECS 2ºE2/E4:
What we did in class on Thursday: Press review + course book p12-13 including this video on the diffusion pattern.
Homework for Tuesday: : Learn all the concepts we covered today + watch this video and answer the following questions in writing using all the verbs and structures covered p13 and before:
Why do you think BIC launched this campaign? What was their main marketing goal? Who was it targeted at? At which stage of the product life cycle were they? Do you think it turned out to be effective? Why?
Homework for Tuesday: : Learn all the concepts we covered today + watch this video and answer the following questions in writing using all the verbs and structures covered p13 and before:
Why do you think BIC launched this campaign? What was their main marketing goal? Who was it targeted at? At which stage of the product life cycle were they? Do you think it turned out to be effective? Why?
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